COMMUNICATION STRATEGY FOR PRECAUTION DURING A PANDEMIC OUTBREAK

For a successful behaviour change attitude, theory of reasoned action and planned behaviour are effective means of communication strategies (Schneider and cheslock, 2003). Moral convictions, goal setting prompts, triggers, incentives and role modelling demonstrations would increase the likely accessibility of creating a behaviour change (Bandura, 2001). Social diffusion theory, Theory of reasoned action and planned behaviour, social cognitive theory, Health brief model, Agenda setting, priming and framing are the appropriate means of conceptualizing the evaluation of the studies that measures the aggregate result of the campaign outcome. However, for a voluntary behaviour change, social marketing concepts are minimal when it comes in terms to communicable form of diseases. (Kotler, et, al, 2002). The communication of strategies to be used for prevention of the communicable disease at the time of a pandemic outbreak can also involve social marketing theory of planned behaviour.