Therefore possible social marketing approaches present directly implies to the voluntary changes in the behavioural pattern. A wide acceptability with regards to persuasion and consumer orientation is vital to study the current behaviour pattern of the target audience. Thus, selecting and influencing target audience and making different market segmentation strategies would imply to a set target audience segment. Various marketing mix strategies in order to engage desired market segments for appropriate results would therefore reduce the global influence of the pandemic outbreak.
A pandemic outbreak situation
A pandemic outbreak is a form of a disease that is geographically widespread and affecting people over a wide geographical area which is therefore considered to be extensively epidemic. It relates to spreading of a disease that can affect many people in a same time. In other words, A Pandemic disease is a form of an infectious disease that is spreading through human populations across a large region and can affect people throughout the globe.
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